Top 5 Photo and Video Apps Performance in New Zealand, Q1 2023

In the first quarter of 2023, the top 5 photo and video applications in New Zealand showcased diverse trends in downloads, revenue, and active user metrics. Here’s a closer look at their performance:

CapCut - Video Editor saw a varied performance in weekly downloads, starting at around 20K and dipping to a low of 7.3K in mid-February, before recovering to 13K by the end of March. The app's weekly revenue fluctuated, peaking at $102 and experiencing a low of $9. Active users remained relatively stable, fluctuating between 142K and 179K.

Instagram maintained a steady rate of weekly downloads, averaging around 10K throughout the quarter. Revenue experienced significant spikes, especially in late February and March, reaching $7.3K and $8.3K, respectively. Active users hovered around 1.6M, showcasing consistent engagement.

YouTube: Watch, Listen, Stream displayed a steady weekly revenue trend, with figures consistently around the $40K mark, peaking at $48.8K in late December. Downloads saw a downward trend, starting at 9.9K and ending at 5.7K. Active users remained robust, fluctuating slightly but staying above 3.1M.

Snapchat showed a stable weekly revenue pattern, averaging around $8K, with a slight peak at $9K in early March. Downloads declined from 9.7K to 7.4K over the quarter. Active users remained consistent, ranging from 1.1M to 1.2M.

Google Photos: Backup & Edit experienced moderate weekly downloads, starting at 3.2K and ending at 2.4K. Revenue was relatively stable, averaging around $5.5K to $6K, with a peak of $6.7K in late February. Active users decreased from 806K at the start of the quarter to 718K by the end.

These insights are derived from Sensor Tower's data, offering a comprehensive view of app performance in New Zealand. For more detailed analysis and information, visit Sensor Tower.